Privacy Policy

At Experimental Museum Interfaces (EMI), we are committed to respecting your privacy and protecting your personal data. This privacy policy outlines how we collect, use, and safeguard information gathered from visitors who interact with our website and participate in our experiments.

Data Collection

As part of our research, we collect data on how users interact with the website and our experimental interfaces. This may include information such as:

  • User engagement metrics (e.g., page views, time spent on different sections)
  • Interaction logs (e.g., clicks, selections, browsing paths)
  • Anonymised demographic information, if voluntarily provided (e.g., age group, location)

All data is collected in compliance with ethical research standards and is used solely for research purposes, including publishing research aimed at improving the design and functionality of museum experimental interfaces.

Ethics Statement

We uphold a strong commitment to ethical data collection and usage. Our primary objective is to understand user behaviour and improve museum collection interfaces in a way that respects the privacy and anonymity of our participants. The data we collect is:

  • Anonymised: We do not collect personally identifiable information unless explicitly provided for specific research purposes.
  • Securely Stored: All collected data is kept in secure environments with restricted access to ensure its protection.
  • Used for Research Only: The data may be shared with third parties outside the scope of our research via our research publications.

By using the EMI website and participating in our experiments, you consent to the collection and use of data as described in this privacy policy. Your participation helps us advance the understanding of Human-Computer Interaction (HCI) and develop better tools for exploring cultural collections.

Your Rights

Should we collect any survey data, you have the right to request access to any survey data we have collected about you, request corrections, or ask for your survey data to be deleted. Analytical data and otehr user data is collected fully annonymously and so this data can not be requested or deleted. If you have any concerns regarding your privacy or would like to exercise these rights, please contact us at walshd@edgehill.ac.uk.

Changes to This Policy

This privacy policy may be updated periodically to reflect new research practices or changes in data protection laws. Any changes will be posted on this page, and we encourage you to review this policy regularly.